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The objective of your online marketing strategy is to use your web site to attract visitors and convert them to customers. What characterizes a successful website which maximizes your Online Marketing? Learn about Conversion Rate Optimization, E-marketing strategy and Email Newsletters. Find out how to automate your Emails with Auto-responders, use Pay per Click Advertising and consider the use of Video on your website.

online marketing strategy

The main objective of your online marketing strategy is to use your web site to attract visitors and convert them to customers.


A successful website which maximizes your Online Marketing will have certain characteristics. Let’s have a look at some of the most effective online marketing strategies you should always focus in.

online marketing Strategy 1: Clearly Defined Purpose

The purpose of your website must be clearly defined at the planning and designing stage.

Is it to sell something, give information, or nurture relationships?

Every page on your site should have one, specific focus. Define this at the planning stage. And review it regularly in line with your latest objectives. It is very easy to add new pages but you should be careful not to lose its focus.

Remember that your website is not about you or your company .Your prospective clients and customers aren’t interested in you either. They’re interested in what you or your product can do for them. They want to know how life will be like once they have purchased your product.

Video can often be used extremely effectively to create an image of what your product will deliver.

Walk in your clients shoes. Meet their needs. Address their fears and concerns. Give them ideas and solutions and solve some of their problems. Then people will want to visit your website often.

Online Marketing Strategy 2: Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the fastest and easiest strategy for increasing leads and sales generated from your website. And it is the best way to significantly increase your leads and sales without having to spend money increasing your website traffic.

This is simply the process of making your website generate more results by being easier to navigate, more persuasive, and more trustworthy for your visitors. This will make your visitors find it easier to get what they’re looking for and take the action you wanted. Make sure you have landing pages where appropriate.

Conversion Rate Optimization (CRO) is the first thing you should consider, even before increasing your targeted traffic.

Online Marketing Strategy 3: Free Offers

Give People Free Material. If the purpose of your business is to add value to peoples’ lives, give your visitors information they can use that will make a real difference to them.

Offer rich and helpful content; add audio and video files, a discussion forum or even helpful web-based tools for your visitors. This will engage your website visitors and get them to take actions that lead to more conversions.

What is most relevant to your product or service? – What resources or tools can you create on the site to attract new visitors and let them experience your product?

Your visitors will occasionally visit your site and use it as a resource once you make it more interactive and helpful.

This may be done by offering free trainings, free tools, useful articles on online marketing, or even free templates.

Online Marketing Strategy 4: Email Marketing

Grow your business significantly by adopting an effective online marketing strategy. Collect your Customers and Prospects’ Email addresses – and then make sure you use them to follow up, by communicating regularly and effectively with their customers and clients. Note- Communicating, not just selling!

Although this is an email going directly into a named person’s inbox, you can use it for all the activities some of which I have mentioned there before in my posts.

  • To thank people for their business,
  • A special offer,
  • Give them a free article or report,
  • Give a discount
  • Send a newsletter,
  • Recommend a product or service,
  • Ask for referrals,
  • Share some news,
  • Ask them why they’ve not done business with you in the past

…anything you want to communicate with them.

Online Marketing Strategy 5: Email Newsletter

Email Newsletter: An email newsletter is yet another wonderful concept you need to use to take your business to the next level. It’s simply an informative letter mailed to your subscribers via email. It must have useful content and information appreciated by your database of readers, otherwise people will perceive it as spam and unsubscribe.

Sending an email newsletter is a powerful way to stay in touch with your customers. Your business and products stay on their “radar,” so the odds are they will think of you first the next time they need something you offer!

Actually a quality Email newsletter is probably the best Customer Acquisition and retention tool, and is cost effective.

So, every few weeks send out an “informative letter” covering areas of interest to your subscribers including helpful articles and tips, news, free stuff and special offers.

Online Marketing Strategy 6: Automation

Automate your Emails with Auto responders. One of the reasons that Email Marketing is so powerful is because if you set it up properly, your entire email operation can be automated.

Using auto responders means that you can decide at the start of the campaign who gets which emails and when they get them.

You can create a system where people who purchase a particular product or service receive a series of emails leading them to further purchases. And the entire process is automated – which means that you can make money while you sleep!

Online Marketing Strategy 7: Test Pay per Click Advertising.

Test Pay per Click Advertising. Pay per Click will get you to the top of the search engines without spending months on search engine optimization.

You only pay when someone visits your site, unlike most internet advertising. How much you pay will depend on the competition there is in your category. Remember, as with all marketing, TEST and MEASURE the results.

Online Marketing Strategy 7: Make use of videos

Use Video on your website Video is revolutionizing the internet and is very successful and effective. For a small investment of time and money you can turn your website into a multimedia vehicle, giving your customers the most effective direct experience of your products and services possible.

If you combine video with email marketing, pay per click and advanced internet marketing, the results can be tremendous.

Use split-testing. All highly successful online Entrepreneurs use testing. This means that you continually test alternative versions of your web pages, to see which attract the most customers and sales.

Tools such as Google’s Website Optimizer and Hyper tracker enable you to do this at little or no cost.

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