Have you ever tried promoting your small business on social media? Is it really working for you?
Today, social media is the top online marketing tool. This is because It has a huge influence on consumers’ buying decisions. More than forty percent of web users look towards social media when making a purchase. Today almost every business uses the power of social media to reach customers and drive growth.
Most businesses today use social media as a proven platform to find and convert prospects – but it takes time and effort. Small businesses need to find painless approaches to hook up, engage and drive actions.
In case you’re searching for ideas to kick-start or continue driving your business to the next level using the power of social media, here are six brilliant rules that can help.
1. Integrate your marketing channels
How would you get found on Facebook Twitter Instagram or any social media platform? Fine, this begins by prompting people with visual clues throughout your marketing channels, most notably your website. – This could include…
- Adding “Follow” buttons on your static website banners.
- Add share buttons in all the contents that you want to promote such as blogs or events – as the ones below this post.
- Embedding a feed on your site.
- Including your social media links in your emails, business cards and other channels
2. Plan your content
Know what you should post about. What your followers respond to best. This will vary greatly from one business to another and might take time to gauge. People will always follow brands on social media for a number of reasons…here are some reasons why
- To get promotions and discounts
- For the latest product information
- Customer service – feedback, complaints, queries.
- Entertaining content
- The ability to offer feedback
This doesn’t mean you should spend your time using social media for promotions, instead strive for balance. Most of your posts should focus on driving interactions with your audience. You should be careful when using your posts to incorporate direct offers. Not more than 20 percent of your posts can incorporate direct offers.
Here is a brilliant way to do this…planning your week in advance is very important.
- Mondays – Offer an exclusive promotion only accessible by your social media followers and is redeemable with a unique link.
- Tuesdays – Offer a behind-the-scenes look at your business or focus on your people
- Wednesdays – Create a series of helpful tips (link back to your blog to expand on the details)
- Thursdays – Focus on your audience/customers. This might be either through responding to their questions or highlighting a positive review.
- Fridays – Feature industry specialists or news. Retweet content, share articles or pin images that are relevant to your business.
3. Use photos and videos
Audio visual is worth thousands of words. Videos are more engaging than pure texts. You should start looking for ways to integrate images and video content into your social media posts. Incorporating rich media contents like YouTube videos, photos, and infographics can double engagement rather than plain text.
4. Engage your audience
Start posting interesting content to engage your audience. There is no doubt that engagement will follow automatically once you do this. However, there are a few things you should do to encourage good relationship with your audience – listen to fans, respond to comments, offer exclusive content (offers, downloads, etc.), encourage fans to share photos and experiences and continually communicate genuinely. Consider social media as a form of conversation – it’s a two-way dialog and you should be prepared to listen to what is being said to you or else you simply aren’t “being social.”
It takes time to figure out what works. For instance, you might think about using polls and surveys to engage with followers, but this might not get the right results if you are still growing your network yet – Just keep trying new things until you find a sweet spot.
5. Use social media as a customer service instrument
Customer service is a very important aspect of any business and social media can work best. Show the customers that you extremely care for them and be ready to keep an eye on and respond to their questions and complaints. Create some extent of recording feedback and sharing it along with your audience in your business.
Keep in mind to gauge the effect of your social media efforts. Usethird party applications or Facebook’s Insights tool tomonitor click-through rates. Compare different posts to find out which type of content that’s popular. Measure engagement by following whatnumber of likes, comments and shares your posts get . Use this information to style and adjust your content strategy.